The perfect mix of innovation, communication and experience has made Velasca one of the Italian excellences among direct-to-consumer digital brands. 
Born from the idea of two young people from Lombardy, it aims to respond to the needs of a segment of the market with a refined style and attentive to both trends and the values of Made in Italy and craftsmanship.
Enrico Casati, co-founder of Velasca, told us about the birth and the goals achieved by the Made in Italy start up for DiStoffaBuona, our column on Italian entrepreneurial excellence.